Frequently Asked Questions (FAQs)

Rainwater Labs is an AI-powered campaign design and execution platform that enables businesses to design, generate, and launch digital advertising campaigns across multiple platforms with minimal manual intervention.

The platform combines audience targeting, creative production, and campaign execution into a single workflow intended to reduce time-to-launch and increase experimentation velocity.

Rainwater Labs is designed for:

• Founders and early-stage companies seeking rapid go-to-market execution
• Growth teams and agencies managing multiple campaigns and creatives
• Enterprise and large organizations requiring continuous experimentation to mitigate creative fatigue

Rainwater Labs functions as an execution and experimentation layer that automates campaign setup, creative generation, and optimization workflows.

Tokens are a prepaid unit of usage within the Rainwater Labs platform. They are used to access AI-powered services such as campaign targeting generation, ad copy creation, and creative asset generation.

Tokens are not advertising spend and are independent of platform media budgets.

Tokens are deducted based on platform activity, including but not limited to:

• Targeting Setup Includes target group definition, persona development, and intent mapping → 9 tokens per full Targeting setup
• Ad Copy Generation Persona-specific headlines, descriptions, and CTAs → 1 token per CTA. 6 Tokens in total.
• Video Creative Generation Short-form performance video assets → 15 tokens per video

No. Tokens do not expire.

No. Tokens are non-refundable once purchased, regardless of usage.

Yes. Tokens may be used across multiple campaigns within the same account.

Once targeting and creative assets are generated, users are able to review all materials. Campaign execution proceeds only after the user explicitly initiates campaign launch.

No. Once a campaign is launched, it cannot be paused or stopped mid-flight through the platform.

Yes. Campaigns are launched only after the user has reviewed the targeting and creatives and has manually initiated the launch action.

Yes.Supported advertising platforms may vary. Rainwater Labs determines platform selection based on internal strategy models, campaign objectives, and availability.

Platform availability is subject to change without prior notice.

At present, campaigns are executed by Rainwater Labs on behalf of users. Direct integration with user-owned advertising accounts may be introduced in the future.

Platform availability is subject to change without prior notice.

Pricing consists of two components:

• Platform Tokens Used for targeting, copy, and creative generation.
• Campaign Publishing and Execution Fee A 10% execution fee, charged upfront, based on the selected campaign budget.

The execution fee covers campaign setup, publishing, optimization, and automated decision-making during campaign runtime.

Yes. The execution fee is charged upfront at the time of campaign launch.

Applicable taxes, including GST in India, are added based on the user’s billing country. Pricing is displayed according to regional settings.

Example pricing

Example (illustrative only):

• Campaign Budget: $100
• Execution Fee (10%): $10
• Subtotal: $110
• Applicable GST (India only, 18%): $19.80
• Total Payable: $129.80

No. Rainwater Labs does not provide performance guarantees.

Campaign outcomes depend on multiple external factors, including platform algorithms, audience behavior, competition, and market conditions.

If a campaign is rejected by an advertising platform, the Campaign Publishing and Platform Spend amount is refunded to the user.

Token usage associated with targeting or creative generation is not refundable.

Rainwater Labs does not impose category restrictions at the platform level. All campaigns must comply with the policies and requirements of the advertising platforms on which they are executed.

Users may contact Rainwater Labs via email at: